Can learning the meaning of a single term actually help change the food system? David Evans and Alexis Koefoed think so. In The Story of an Egg, the poultry farmers explain the real story behind such terms as “cage free," “free range,” and “pasture raised,” so that consumers can make informed decisions when they go to their local supermarket.
Douglas Gayeton, director and photographer, is a filmmaker, photographer and writer. The Story of an Egg is part of The Lexicon of Sustainability, a multiplatform project and shorts series that uses photo collage, animation, hand-written typography and a social network to explore terms and ideas behind agriculture.
Since the early 1990s, Gayeton has created award-winning work at the boundaries of traditional and converging media for AOL, MSN, MTV, Napster, Electronic Arts, Vivendi, Ubisoft, National Geographic and PBS. His most recent documentary aired on HBO. Gayeton is the author of "SLOW: Life in a Tuscan Town." Gayeton lectures frequently on art, technology, and sustainability. His photographs have been printed in Time and other magazines and are held in numerous museum and private collections around the world.
The Independent Television Service (ITVS) funds, presents, and promotes award-winning documentaries and dramas on public television and cable, innovative new media projects on the Web, and the Emmy Award-winning weekly series Independent Lens Monday nights at 10:00 PM on PBS.